Wednesday, December 7, 2016

Taking A #TuneInTour Road Trip With Phoenix Raceway

With the start of the NASCAR on NBC broadcast season, Phoenix Raceway kicked off an all-new way to get our favorite race fans – you – engaged in our tune-in messaging for each week.

We created a large, 24” x 44” real-life Instagram frame that traveled to 20 tracks throughout the season. Fondly called, our #TuneInTour, the Instagram frames zig-zagged across the country - traveling 78,590 miles round trip - showing up at various tracks to highlight special fan moments and showcase iconic imagery. But the heart of the program was our fans. Phoenix Raceway Season Ticket Holders traveled with the frame to Kentucky, Darlington, Indianapolis and Charlotte. Pre-Race DJ Michaelis even showed off the frame prior to spinning at the Can-Am 500, Chase for the NASCAR Sprint Cup Semi-Final at Phoenix Raceway on Nov. 13. We also met new Phoenix Raceway fans at tracks including Richmond, Kansas, Texas and New Hampshire.

Check out all the places our traveling #TuneInTour frame went by clicking over to our Facebook gallery here. And then start thinking about how you would show off the Phoenix Raceway #TuneInTour frame, because it will be making another appearance in an all-new way in summer 2017. We’d tell you, but you’ll have to “stay tuned” for more details.

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